InDesign to HTML coding

InDesign to HTML coding – is it worth doing?

This legitimate question is raised because the InDesign application is basically used for graphic projects in the publishing industry. Therefore, at the first glance, the answer seems to be “no” because, it is not a program dedicated for graphic projects of the Internet websites. At the beginning, we had the same impression, however, we’ve changed our minds, when we started receiving more and more questions regarding projects prepared in the InDesign. There are many professional graphic designers specialized in graphic projects for the publishing business who also create Internet websites projects using the InDesign program as their main tool. Constantly growing number of clients asking about projects prepared in the InDesign application caused us to focus more on professional InDesign to HTML slicing.

Efficient InDesign to HTML5 slicing

Projects prepared in the InDesign program differ significantly from the projects prepared in other programs. The specific character of work with the elements created especially for the publishing implies certain limitations in the structure and the presentation of content. On the other hand, this induces the creation of certain elements which are very coherent. Responsive conversion of InDesign to HTML should be always preceded by the detailed overview of every subpage – this enables us to build what is the most important – a solid CSS base, which is fundamental for the presentation layer and defines all dependent elements.

Such approach gives us the possibility to create a code which is efficient, easily handled and, the most importantly, compatible with various devices: computers, tablets, projectors, mobile phones ect. One of the characteristics of a professional code is the fact that it is not dependent from all range of supportive elements which are often too “heavy” for the context of a given project. As a result, the code is “light” thus the page loads fast even with low speed Internet. Properly conducted InDesign export to CSS is the first step to rank higher position on Google search.

High quality standards

No matter what type of source file we receive, our goal is always to create an efficient and clear code. The results of our works undergo strict quality tests, through which we are able to verify the correctness of the code and its compliance with the web standards. The tests are being made on the most popular Internet browsers. Additionally, we never forget to adjust and test the website on small screens. Our structure of the code is compliant with SEO and at the same time adjusted to be used by disabled people. In other words, we’ll make sure that the coding of the InDesign graphics to HTML5 will be a positive experience for you!

Export of the InDesign to HTML – results of our work

You can always expect our code to be a result of countless hours spent on mastering quality and raising the standards. Working with Clients from all over the world, enables us to use various perspectives and technologies and adjust them to the individual needs. You can expect solutions in which the distinction between intuitive simplicity of the presentation layer and complexity of the technical layer gets blurred. Our goal is to create a code which is fully flexible despite the limitations of its graphic project.

We are aware that coding InDesign graphic projects to HTML is not an easy task, however, we can proudly admit that we’ve gained quite a large experience in that matter. We know what are the possible obstacles or limitations of this program and will always offer you the best solutions!

InDesign to HTML coding - frequently asked questions

  • Is it possible to convert InDesign to HTML?

    Yes, it is possible. Adobe InDesign is a graphic program in which there is a possibility to create layouts of the Internet websites. It is not a very popular solution, however we are experienced in this matter.

  • How to properly prepare the source file to slice InDesign to HTML?

    All graphic elements should be divided into layers and all text content should be saved in the text format. Additionally, every illustration not being picture should be prepared in the vector format. Taking into account specific character of work in the InDesign program, we always ask our Clients to include the flattered preview of the subpages in the PNG format.

  • Do you use “export tool” for InDesign to HTML conversion?

    No, we don’t use any tools. We have to remember that InDesign is not a program dedicated for Internet website creation, therefore export tool will not fulfill our expectations. In order to build a proper HTML/CSS structure a code has to be hand-written and we can only automate our work organization.

  • Is InDesign coding to CSS done manually?

    Yes, the whole HTML and CSS code is always written manually by professional coders. Only hand-coding can guarantee a solid code structure which is transparent and efficient as well as properly marked with semantic elements.

  • What is the price for slicing InDesign to HTML?

    Our standard rate for the first page is $260 USD net and $120 USD net for every other page. Of course, we have to remember that it is just a general rate which is adjusted to every project individually. After analyzing a given project we either confirm the budget or revise it again. The final budget value can be increased if there is a need to use certain advanced JavaScript components, but it can be also diminished if the project does not have a very complex structure.

  • I have an InDesign project only for desktop computer, will you be able to provide mobile versions?

    Yes. Many of our clients provide us only with graphic versions for wide monitors (desktop), and it is our task to create mobile versions for such projects. Responsive coding is our standard service and therefore creation of mobile versions is free of any additional charge. In such case, mobile versions are prepared basing on the graphic project for wide monitors.

  • Do you support devices using Retina while slicing InDesign to CSS?

    Yes, Retina support is our standard service which is included in our initial budget. Nevertheless, it has to be remembered that we require all illustrations to be delivered to us in the vector format. In case it is not possible, we are able to prepare them ,but it will imply renegotiation of the initial budget.

  • How can I be sure that your InDesign to HTML5 coding is correct?

    The quality of our work can be verified through variety of tools which will automatically analyze the code in terms of errors, efficiency or semantic preparation. You can also use the tools which analyze whether a given template displays properly on various devices, browsers and resolutions. All these tools are known to us but it is thanks to our experience that we are able to set standards which are measured by quality analyses that cannot be conducted by any automated tool.

Clients about us

  • I've been extremely wow'd by psdHTML's work and speed. Finished 90% of the work within hours of me deciding we needed to hire someone. Couldn't recommend them more, they're worth twice what they charge. Barcelona, Spain
  • Great experience working with They did a great job for what we needed in translating our AI files into HTML/CSS. On an ongoing basis, we needed a front-end developer to build our front-end directly into our Rails application. They were great at managing expectations and deadlines and very responsive. I would work with them again if I found myself about to embark on a new project and needed someone to convert my mockups into HTML/CSS. Great job with mobile responsive. Cambridge, Massachusetts
  • Incredible work from If you need a PSD converted to HTML/CSS, they are your guys. Timely, professional, awesome code, responsive and very professional. I will be looking to them for my HTML conversions. Quincy, Massachusetts
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  • They are brilliant! They did a great job in turning my design into a responsive layout, and I am really happy with the results. They did it real fast, professionally, and with great communication during the work. They even contacted me afterwards to make sure everything is ok. A great team to work with! I recommend them to anyone who needs this type of jobs. Thanks! Tel Aviv, Israel
  • has been amazing finishing the project on time with superb outcome. They are super coders for HTML5 / CMS. They hand written all script according to the specification with great speed. They are very punctual and flexible on requests on the fly. I am very satisfied. Highly recommend to hire them if looking for a super coder. Nashville, Tennessee
  • has done an outstanding job. Their coding skills are one of the best I have seen. They always meet deadlines and has a strong communication skills and constantly keeps me updated on the project. I will definitely be hiring them again. Thanks for the hard work! Middlesex, United Kingdom
  • Excellent understanding of project guidelines, fast and efficient HTML5 development, excellent at PSD design, superb customer service, will use again for future projects. Brisbane, Australia
  • is freaking awesome!!! One of the best CSS/responsive web guys I have worked with in the past. Their attention to detail is amazing. This was a tight project in terms of delivery dates, and they chugged along pretty fast without needing to consistently hand hold them or go back and forth on things. The stuff they delivered were always at par with our expectations and sometimes exceeded it. Will love to work with them again. Highly recommended! Austin, Texas
  • delivered high quality work well within the deadline. They are very responsive and are flexible to changes and small extra requests on the go! Their positive 'can do' attitude in combination with their expert advice to use even better technology than we planned to do make me want to recommend them and work with them in the future. Thanks! Amsterdam, Netherlands
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  • has been incredible to work with. They're fast and thorough. They delivered more than I asked for and I look forward to working with them again soon. San Francisco, California